The yearly Promise gala is the largest fundraiser that JDRF holds each year. The money from the gala goes directly to funding research to fight juvenile diabetes. This year, I was asked to lead the creative team to develop a theme for the 2018 event.
Our final theme was Thread of Hope. Our approach for this year's event was to not only create some amazing digital content but also take the pieces offline and incorporate something that was hand-made. I personally created three nail and thread pieces of artwork that served as the centerpieces for our design and marketing materials to promote the event.
I also worked with the Avant animation team to create a short animated thread intro the Gala that mimicked the piece we created by hand. I also worked with a local artist to create a large piece onsite that carried the thread and nail theme throughout the gala.
CLIENT: JDRF Indiana
AGENCY: Avant Healthcare
ROLE: Creative Direction, Graphic Design, Account Management
This microsite, that shared James Hinchcliffe’s recovery from a near fatal accident in 2015 included; video, infographics, and written stories about James and the team at Methodist Hospital that helped him survive. As the creative director for Raidious, I led initial concept and pitch to the client. The original concept was to produce a video, but we took advantage of this amazing story and turned it into something much more special. This microsite received a 2016 Indianapolis Gold Addy Award. This award wouldn’t have been possible without the Methodist Health Foundation team, IMS Productions for their work on the videos and of course, James Hinchcliffe.
Through social promotion, including organic and paid distribution, we're proud of the success of this campaign, which ultimately helped Methodist Health Foundation reach their $25,000 goal.
I had the opportunity to work with Printing For Less (PFL) to help them create an animated video to help tease and promote their integration into Salesforce Marketing Cloud. The result was an upbeat and energetic teaser that gives potential customers a glimpse of how awesome and easy-to-use the tools are. I'm proud of how this piece turned out.
I have created a lot of logos throughout my career as a designer. My work spans a lot of different industries and services. These are a few of my favorites.
In an effort to improve their online sales and customer engagement, Raidious helped Art Van create the style quiz. The quiz, which works on both desktop and mobile, allows customers to answer a series of short questions, view their results and select from product suggestions that meet their specific style.
HP Products, wanted a video to help explain what they do to potential customers, business partners and new employees. Raidious delivered 5 great videos that featured some of their top employees. We segmented these videos out into shorter, more consumable videos that were part of a larger campaign on social to reach new audiences.
Lead2Feed is a leadership program that nurtures a new generation of leaders – the ones sitting in your classroom and school – while working to end hunger or meet another need in your community. Based on the best-selling book Taking People With You by Yum! Brands Co-Founder, Former Chairman and CEO David Novak, Lead2Feed empowers students to act, to serve and to make big things happen. I created the original brand identity and ad campaign to launch the program. The included creative is just a small sampling of the creative that was done.
Family-owned Gilkey Window Company has been manufacturing windows for over 30 years. They make the best windows in the business and they needed to tell that story. Creating television spots was not new to Gilkey, but rather than focus on price and product only, we decided to put a face to the name. We spent time getting to know the employees and Gilkey and we let them tell their story. Gilkey has employees that have been with the company since the beginning. We felt that story was an important one to tell. The result was four, 30-second spots that tell the truth about Gilkey and what it means to be a part of a company that values the quality of the windows they make and the employees that work there.
The International Violin Competition is held every 4 years in Indianapolis. The 2010 competition was represented by contestants from 26 countries around the world. We knew that the design needed to be classy and sophisticated. Printed on Neenah Canyon Brown Paper in a Metallic Copper ink, with a diecut violin on the cover and an ornate design pattern, this piece portrayed everything that we wanted it to. The response from recipients of the invitations was amazing. I am proud to have been given the opportunity to work on this project and very happy with the finished piece.
This project won 2 awards:
2010 Neenah Paper Competition Gold Award
2010 Gold Addy Award
I had the opportunity to work with Red Rocket to help them redesign the website for WestMark Homes, a local home builder in Windsor, Colorado. We wanted to create a website that really showcased the quality of homes that WestMark builds. Using large imagery and rich backgrounds, the end result was a website that has a strong visual presence that really helps the client tell their story.
The Louisville Auto Show is an annual event which takes place in Louisville, KY. This show kicks off the auto show year and focuses on the top new models for the year and also highlights a few new upcoming models. We worked with the Louisville Courier Journal and the Auto Dealers Association to create an updated look and messaging for the 2014 show. We created a new logo and used bold headlines to speak directly to consumers with print, digital and outdoor. The response to the creative has been great. The show has seen a rise in ticket sales from the previous year.
CLIENT: Greater Louisville Auto Dealers Association
AGENCY: Gannett Client Solutions
ROLE: Art Direction, Graphic Design
Marsh Supermarkets asked us to create designs for their reusable shopping bags. We wanted these bags to be an extension of the Marsh brand and support the idea that Marsh has the freshest vegetables and fruits available. We chose to take their bags to the next level of freshness. Using large vegetable imagery, bold colors and unique imagery, we created bags that definitely set them apart from any other bag in the marketplace. We also wanted to encourage customers to "Go Green" and purchase reusable bags.
Miami Luken is one of a handful of regional medical & pharmaceutical wholesalers in the United States and have built their business on the core belief that pharmacies run more efficiently when their wholesale partner is accessible and available whenever they need them. For independent pharmacies, competing with large pharmacy chains has never been more difficult. Miami Luken wanted to speak directly with Independent pharmacies to tell them the whole story. We worked with Miami Luken to create a 2-minute informative animated video about the relationship between chain pharmacies and suppliers. Created with all original artwork (no clip art), the final video was well received and has already resulted in new business.
FIESTA Indianapolis began in 1980 and it has become the largest Latino Festival in the state of Indiana attracting thousands of people to the event annually. FIESTA Indianapolis showcases Indiana talents and the best in Latino music, food, art and culture.
I was proud to be able to create promotional posters for this event in 2010. These posters received a 2011 Gold Addy Award.
I created this series of ads for Earshot Audio, which had a creative message all focused around sound. These ads were in support of the Heartland Film Festival, which is held annually in Indianapolis. This ad series, as well as the 2 stand-alone ads at the bottom, all won 2010 Addy Awards from the Indianapolis Ad Club.
Car-X was in need of a way to reach out to customers in new and different ways. Since customer service is very important to Car-X, we chose to focus on the actual employees. We gave them personality and spoke directly to women.
Working with a restaurant like Frisch's Big Boy is always a lot of fun. The opportunity to engage directly with customers opens up a lot of possibilities. Frisch's wanted to speak to families and improve their dining experience. We presented the "Big Boy Yourself" mobile application. The app engaged directly with families and children during their dinner time. Children (or parents) could take a photo of themselves and customize their own "Big Boy" hair. This was a fun and creative idea that engaged with customers at the store level. Also shown is supporting advertising.
As a part of the team at Cabello Associates, I had the opportunity to work with the Indianapolis Airport Authority to create branding for its internal IAA Employee campaign designed to motivate employees to achieve peak performance, which is rated annually. In 2013, the Indianapolis International Airport ranked #1 among all airports in North America.
We developed creative messaging, signage, literature design, support collateral materials and rewards programs which were creatively designed, launched and implemented in a very short time.
During this process, I had the opportunity to go behind-the-scenes at the Indianapolis International Airport and see areas that most people don't see. It was quite the experience and one that I'm proud to have been a part of.