Working with a restaurant like Frisch's Big Boy is always a lot of fun. The opportunity to engage directly with customers opens up a lot of possibilities. Frisch's wanted to speak to families and improve their dining experience. We presented the "Big Boy Yourself" mobile application. The app engaged directly with families and children during their dinner time. Children (or parents) could take a photo of themselves and customize their own "Big Boy" hair. This was a fun and creative idea that engaged with customers at the store level. Also shown is supporting advertising.