Lead2Feed is a leadership program that nurtures a new generation of leaders – the ones sitting in your classroom and school – while working to end hunger or meet another need in your community. Based on the best-selling book Taking People With You by Yum! Brands Co-Founder, Former Chairman and CEO David Novak, Lead2Feed empowers students to act, to serve and to make big things happen. I created the original brand identity and ad campaign to launch the program. The included creative is just a small sampling of the creative that was done.