The Louisville Auto Show is an annual event which takes place in Louisville, KY. This show kicks off the auto show year and focuses on the top new models for the year and also highlights a few new upcoming models. We worked with the Louisville Courier Journal and the Auto Dealers Association to create an updated look and messaging for the 2014 show. We created a new logo and used bold headlines to speak directly to consumers with print, digital and outdoor. The response to the creative has been great. The show has seen a rise in ticket sales from the previous year.
CLIENT: Greater Louisville Auto Dealers Association
AGENCY: Gannett Client Solutions
ROLE: Art Direction, Graphic Design