The yearly Promise gala is the largest fundraiser that JDRF holds each year. The money from the gala goes directly to funding research to fight juvenile diabetes. This year, I was asked to lead the creative team to develop a theme for the 2018 event.
Our final theme was Thread of Hope. Our approach for this year's event was to not only create some amazing digital content but also take the pieces offline and incorporate something that was hand-made. I personally created three nail and thread pieces of artwork that served as the centerpieces for our design and marketing materials to promote the event.
I also worked with the Avant animation team to create a short animated thread intro the Gala that mimicked the piece we created by hand. I also worked with a local artist to create a large piece onsite that carried the thread and nail theme throughout the gala.
CLIENT: JDRF Indiana
AGENCY: Avant Healthcare
ROLE: Creative Direction, Graphic Design, Account Management