This microsite, that shared James Hinchcliffe’s recovery from a near fatal accident in 2015 included; video, infographics, and written stories about James and the team at Methodist Hospital that helped him survive. As the creative director for Raidious, I led initial concept and pitch to the client. The original concept was to produce a video, but we took advantage of this amazing story and turned it into something much more special. This microsite received a 2016 Indianapolis Gold Addy Award. This award wouldn’t have been possible without the Methodist Health Foundation team, IMS Productions for their work on the videos and of course, James Hinchcliffe.
Through social promotion, including organic and paid distribution, we're proud of the success of this campaign, which ultimately helped Methodist Health Foundation reach their $25,000 goal.