CREATIVE DIRECTION + DESIGN
CREATIVE DIRECTION + DESIGN
As a leader in the CME space, Forefront Collaborative created the ImmerseRx brand to push the boundaries of medical education and bring new experiences to the educational space. I worked collaboratively with a large team of strategists, medical experts, business leaders, and other creative team members to bring the ImmerseRx brand to life. Our first developments under the brand are interactive content using Microsoft HoloLens and augmented reality (AR) applications on both Apple and Google Play. I lead the creative development of our visual brand and worked with our internal and external partners in the development of the Applications.
CLIENT: Forefront Collaborative
AGENCY: DWA
ROLE: Creative Direction
Graphic Designer: Robert Salazar (view his work)