CREATIVE DIRECTION + DESIGN
CREATIVE DIRECTION + DESIGN
This microsite shared James Hinchcliffe’s recovery from a near-fatal accident in 2015. The site included interviews with James, the IU surgeon, and nurses that helped save his life. We developed a social media campaign, including organic and paid distribution of content to promote the site and awareness of the IU Methodist Health Foundation. Through this campaign, the Methodist Health Foundation was able to raise over $100,000. The site received a 2016 Indianapolis Gold Addy Award.
CLIENT: Methodist Health Foundation
AGENCY: Raidious
ROLE: Creative Direction