CREATIVE DIRECTION + DESIGN
CREATIVE DIRECTION + DESIGN
During my tenure at Gannett Client Solutions, I collaborated with the IndyStar team to revamp their signage for their new location, formerly Nordstroms. The goal was to create a striking sign that resonated with the community and stood out in downtown Indianapolis. Leading our creative team, we devised a solution: a dynamic vertical sign equipped with LEDs, enabling color changes to align with events and holidays. This innovative approach not only reaffirmed IndyStar's legacy but also ensured adaptability to the city's vibrant atmosphere. Witnessing its impact, I'm proud to have contributed to a lasting statement in Indianapolis.
CLIENT: IndyStar
AGENCY: Gannet Client Solutions
ROLE: Creative Direction/Design